Monday, December 30, 2019

The Power of the Media to Shape the Thoughts of the...

Thesis Statement Popular opinion credits media with great power to shape not only what the average individual thinks about, but also how they think about those subjects. Recent research in the fields of Political Science, Psychology, Economics, and Communications supports this opinion. Abstract Popular opinion credits media with great power to shape not only what the average individual thinks about, but also how they think about those subjects. This paper examines research in the fields of Political Science, Psychology, Economics, and Communications to determine what, if any, effect media has on American politics. An individual’s perception of what is important is influenced by the media through various methods. The more prominent†¦show more content†¦Regardless of the methodology used, studies support the finding that the more prominent an issue is in the media, the higher the perceived level of importance by the general public. Thus, the subtle influence of public opinion toward a candidate or platform can be achieved by increased coverage of topics where the candidate has succeeded (or failed). The candidate need not be directly named in the coverage for the perception of their ability to be effected. Mention of a subject in the media on a daily basis over a period of a month can be more powerful than one urgently-worded message. Historical Overview In the early 1900’s, scholars discounted the influence media had on an individual’s political choices as being minimal (Entman, 1989). The primary method for media contact during this time was newspapers and magazines, and the presentation of news was primarily confined to clearly-defined presentation of fact or opinion. Technology was minimal, so the time between an event’s occurrence and the media’s coverage reaching an individual could range from days to months, depending on distance and available delivery methods. Over the years, communication techniques have becomeShow MoreRelatedThe Theory Of Nature Or Nurture1520 Words   |  7 PagesThe self, the I, the me. What gives birth to individuality, personality, feelings, thoughts, and behaviors? Everything in your life, from the minor to the major, all have an equal importance and influence on how you develop, how you act, feel, and even look. Namely, what you are born with, raised with, influenced by, and surrounded by will affect the way you progress or regress as an individual in this society. The way you define yourself, not only that, but how others define you is you in a senseRead MoreMedia s Effect On Society s Perceptions Of Women s Body Image1474 Words   |  6 Pagesit that affect women socially, politically, and economically. 2. Individual Subject †¨ In the beginning of my report I was researching juvenile women affected by mental disorders and media’s influence on it. 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In the presented essay, â€Å"The Way to Wealth†, he makes mention of various aphorisms and pieces of advice which express his views and opinions about morals, ethics, life, taxes, debts, etc. Among those pieces of advice that he offers his audience, we find the phrase â€Å"employ thy timeRead MoreWomen and Body Image3391 Words   |  14 Pagesconsequence of the social pressure on American females to achieve a nearly impossible thinness. The media has been denounced for upholding and perhaps even creating the emaciated standard of beauty by which females are taught from childhood to judge the worth of their own bodies (Stephens Hill, 1994). To explore the broader context of this controversial issue, this paper draws upon several aspects on how the media influences young womens body image. This paper examines an exploration of the prevalence andRead MoreThe Image Of A Woman1021 Words   |  5 PagesOF WOMAN IS PROBLEMATIC IN SOCIETY. â€Å"You are what you share† are the very words that C.W Leadbeater spoke which related to this time and era of how society in it self-functions. The embodiment of woman portrayed in society is morally disregarding. Media has substantially enslaved woman by exploiting social expectations and culture strata upon all citizens across the globe. The idealised image of woman has drastically refracted the values and standards of today’s people, to which extent imposes a major

Sunday, December 22, 2019

The Effects Of Social Priming On Memory Formation

The Effect of Social Priming on Memory Formation Isabel Rauchle Psy 110 - McCoy Nov. 30, 2016 In today’s society, and many generations before us, stereotypes have overrun how we think as a collective group. From the way we act around others to the way we perceive the actions and conversations around us, they are all influenced by stereotypes. Whether these stereotypes are taught to us from our parents, our peers, or through media influences, they are strongly embedded in our conscious mind and thoughts. In the United States, there are stereotypes of drastic proportions like claiming African-Americans are more aggressive and live a more criminal lifestyle, and there are stereotypes of much smaller proportions like claiming British people are bad cooks. No matter the level of intensity, stereotypes can be found everywhere in cultures all across the globe (Parr, 2015). 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Friday, December 13, 2019

Accessibility of Mobile Phone HTC Hero by visually impaired people Free Essays

string(114) " the applications we want to install and use, as well as personalize the range of applications to suit our needs\." Abstract Touch screen technology has progressed a lot in the past few years and introduced a wave of various new touch screen based devices. Most of the touch screens are still not accessible to blind users, who have to take on various other ways to use them and to make them accessible. Touch screens are inaccessible to the people with visual impairment because the human computer interface technique involves the user to visually locate objects on the screen and they do not provide verbal output to communicate where controls are located on the screen or what control the user has selected. We will write a custom essay sample on Accessibility of Mobile Phone HTC Hero by visually impaired people or any similar topic only for you Order Now 1. Introduction The purpose of this report is to evaluate the accessibility of the HTC Hero mobile phone for visually impaired people, in particular people that have totally lost their vision (referred as blind people) and people with partially lost vision (referred as partially sighted people or partially blind). ‘The World Health Organization (WHO) defines blindness as severe sight loss, where a person is unable to see clearly how many fingers are being held up at a distance of 3m (9.8 feet) or less, even when they are wearing glasses or contact lenses. However, someone who is blind may still have some degree of vision’. Also the‘ WHO defines partial sightedness as where a person cannot clearly see how many fingers are being held up at a distance of 6m (19 feet) or less, even when they are wearing glasses or contact lenses’. The HTC Hero has touch screen technology as the main means to input and output information. Additional issues for accessibility have been brought in as touch screen technology is being introduced to interfaces. In this report I will investigate the issues that visually impaired people are facing when using human computer interfaces, especially with the touch screen phone HTC Hero. 1.1 Physical factors associated with visually impaired people and impact on the use of technology People with total or partial blindness have decreased ability to perform the activities of daily living. Total and partial blindness affect a person’s ability to read, to determine the colour of items, and general day to day activities. These people must rely on memory or depend on someone else for help. Visually impaired people rely on the technology to make their daily living easier. As visually impaired people can’t see where they walk, they run the risk of falling down much more than sighted people, therefore having mobile phone can be potentially life saver. Also, visually impaired people are less likely to be doing activities like normal sighted people, so having a mobile phone is like their eyes to the world i.e. they can reach out to people at any time and feel less isolated. The technology can help visually impaired people interact with others and communicate more effectively. Also the technology can enable visual impaired people to have more access to information, become more independent and achieve their individual aims and goals in life. The market is flooded with a variety of mobile phones, but not all of them are easily usable by people with visual impairments. It is important that technology should assist visually impaired people of all ages. Making the most of technology can have a very positive impact, helping people who are blind and partially sighted to increase their independence and more importantly feel and be as equal as normal sighted people. 1.2 What is accessibility? According to Gnome, ‘Accessibility means helping people with disabilities to participate in substantial life activities. That includes work and the use of services, products, and information’. From the definition, the understanding is that accessibility is the level to which something is accessible or usable by people with disabilities. For information technology, accessibility will mean people with disabilities be able to use software, hardware and other services that are designed and available for sighted people. Software, hardware and other services should be universally designed. Article 2 from The UN Convention on the Rights of Persons with Disabilities, says that: Universal design† means the design of products, environments, programmes and services to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. â€Å"Universal design† shall not exclude assistive devices for particular groups of persons with disabilities where this is needed. 1.3 Considerations of human physical factors when developing a mobile phone for a visually impaired person If we compare the mobile phones from a decade ago to todays phones, we notice that mobile phones are getting more and more complicated. In the past, all input was done via a keypad which could have been used by visually impaired people, because keypads had raised dot or raised bar on the 5 key which made it easy for visually impaired person to navigate and dial a number. Nowadays, with most mobile phones we use a touch screen or buttons and interact at any time; we can browse the internet, check our emails, take pictures and chat with friends. A visually impaired person will not be able to see the screen of the mobile phone, or navigate through the touch phone’s screen. It appears that as we are getting more advanced in the technology of mobile phones the accessibility has not improved at the same rate as the advancement in the technology. A visually impaired person cannot read the screen, cannot input information or read the output on a touch screen, and there isn’t an audible device to inform where they are navigating or have touched the phone. Therefore it is very important when developing mobile phones to take into account that visually impaired people can hear, can feel different surfaces with their fingers, but cannot read and navigate via a touch screen. 2. Review of HTC Hero The HTC Hero is a small, all-in-one device that is used for communication and computing functions. It enables us to choose the applications we want to install and use, as well as personalize the range of applications to suit our needs. You read "Accessibility of Mobile Phone HTC Hero by visually impaired people" in category "Essay examples" Picture 1: Main Screen of HTC Hero mobile phone. Source: www.htc.com/www/product/hero/overview.html (Accessed 12 Feb 2011) We can note from the main screen of the HTC Hero mobile phone (See Picture 1) that the standard keypad has been omitted and touch screen technology is used, the human computer interaction is done by touching the screen for input and output. For a person to be able to make even a phone call on HTC Hero they need to see where on the screen they are touching; in other terms, the user of the phone interacts directly by seeing what they are touching. 2.1 Usability testing (the Heuristic evaluation) The international standard ISO 9241 Part 11 (www.iso.org) defines usability as; â€Å"The extent to which a product or system can be used by users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use† Based on this definition for usability, the further understanding is that is a system or product is not accessible, consequentially is not usable to the set of users that are unable to access it. Below is a brief heuristic evaluation of the HTC Hero mobile phone, to determine if it is accessible to a visually impaired person. The heuristic evaluation is broken into three sections: Hardware Software Services 2.1.2. Hardware Hardware is the physical mobile phone Picture 2: HTC Hero. Source: http://www.engadget.com/2009/07/23/htc-hero-review/ (Accessed 12 Feb 2011) The HTC Hero is very slim, light in weight, and can be held in the palm. The phone has definite shape and definite front/back/top/bottom to inform us which way round it should be used. The visual information displayed on the main screen is in immediate contrast with the background and is clear, but visually impaired person will not be able to see it. The phone has a white track ball (see arrow on Pic. 2) and touchpad. The track ball enables movement between screens and selects some services. A visually impaired person will not be able to see on which application or screen the trackball has stopped. The HTC Hero has 6 buttons located on the bottom of the phone, their colour is in contrast with the immediate background, and a visually impaired person – by touching – will recognize that there are buttons. The buttons are easy to press and have a positive â€Å"click† feel when pressed (although no noise is heard), which means that a visually impaired person will know they have pressed a button but not know the output function of the button pressed as there is no Braille labeling of buttons. A visually impaired person will not be able to see that the HTC Hero is compatible with other devices such as USB cable and Wi-Fi and there are no instructions in alternative media (such as Braille or audio). 2.1.2 Software The HTC Hero supports input and output via the touchpad. The input and output methods are via touchpad and they restrain the blind or partially sighted user from accessing the mobile phone. The software does not play an audible sound when an action is committed such as pressing a button, and the visually impaired person will not know on what is the function of the button pressed. The software does have speakerphone functionality, however the visually impaired person will not know how to access and navigate it. The HTC Hero does not have tactile input or output, such as Braille, to assist visually impaired users. 2.1.3. Services Services represent applications that can be accessed by touching an icon on the screen (See picture 3). Picture 3: HTC Hero applications and services. Source: http://www.engadget.com/2009/07/23/htc-hero-review/ (Accessed 12 Feb 2011) If the user wants to make a phone call they need to touch an icon on the screen (see arrow on Picture 3) and HTC hero will display list of all contacts. (See Picture 5). Picture 4: HTC Hero – List of Contacts and numerical keyboard. Source: www.htc.com/www/product/hero/overview.html (Accessed 12 Feb 2011) From pictures 3 and 4, it is noticeable that the input commands are on a touch screen, and the visually impaired person will not be able to use these functions on the smartphone HTC Hero. The HTC Hero doesn’t have audio, Braille controls or magnifier to navigate to assist the visually impaired person to select an application or service such as the web services. Also, the web services have not been designed following the W3C guidelines for Mobile Web Best Practices. 2.2 Nielsen’s Ten Usability Heuristics (Taken from Nielsen’s website www.useit.com ) Visibility of system status Match between system and the real world User control and freedom Consistency and standards Error prevention Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors Help and documentation 3. Personal suggested improvements The HTC Hero has excluded tactile information and there is a lack of facilities to enable visually impaired people to access the information displayed on the touch screen. There is also a lack of audible input and output which makes it inaccessible to visually impaired people. Below are several personal suggestions that could improve the accessibility and usability of the HTC Hero for visually impaired people: 3.1 Audio Input and Output Introducing a form of Audio Input and Output functionality to the software will make an enormous difference to the HTC Hero. One suggestion would be a system where the user can press an icon on the touchpad and the phone audibly informs the user which icon the have pressed and navigates them to the next logical steps. 3.2 Tactile Input and Output Adding tactile input and output functionality to the HTC Hero could potentially help visually impaired people. The system should have the option to switch Braille on and off. Although Braille literacy is very low in number (only 2% of UK blind people can read Braille) this functionality within the software should not be omitted. 3.3 Touch screen advances A major improvement on touch screen accessibility would be made by adopting the audio-haptic interface techniques to allow non-visual access to touch screen appliances, as suggested per Vanderheiden’s Talking Fingertip Technique (Vanderheiden 2010). The Talking Fingertip Technique is a touch screen that speaks the descriptive names of the controls as the user accesses the screen by touch. 3.4 Introduce Mobile Magnifier Adding an assisted device such as a Mobile Magnifier would help partially sighted people on touch screen phone of the HTC Hero. The mobile magnifier enlarges and enhances the readability of the screen. 3.5 Follow W3C Guidelines for Mobile Web Services The HTC Hero could adopt the W3C Guidelines for developing Mobile Web Services to improve the accessibility for visually impaired people. 4. Conclusion In this report I have investigated the issues of accessibility faced by visually impaired people when using human computer interface, in particular the touch screen mobile phone. I have used the example of the HTC Hero mobile phone for a case study of accessibility and usability. I have evaluated it against the current accessibility and usability guidelines. During my research, I have found several issues that should be addressed if the HTC Hero is to become accessible and usable by visually impaired people. These issues include a lack of usage of assisted devices such as: audio input and output tactile input and output magnifier for visually impaired people not following the W3C Guidelines for Mobile Web Services I have suggested several improvements to the HTC Hero that can be made by using existing technology. These suggestions for improvements include following W3C guidelines for improving accessibility for mobile phones, introducing audio input and output, tactile input and output, adoption the Vanderheiden’s Talking Fingertip Technique and possibly the adoption of mobile magnifier. Hopefully, these suggestions will help developers to add accessibility to their applications in a way that is straight forward for the developer and intuitive for the user. 5. References Definition for blindness and partial blind: http://www.nhs.uk/conditions/Visual-impairment/Pages/Introduction.aspx (Last Accessed 12 Feb 2011). Definition of Accessibility, Gnome: http://library.gnome.org/devel/accessibility-devel-guide/stable/gad.html.en (Last Accessed 12 Feb 2011). Definition of usability: http://www.iso.org/iso/ (Last Accessed 12 Feb 2011). Mobile Magnifier, http://www.sightandsound.co.uk/products/?category=1subcat=31minorcat=8 (Last Accessed 27 Feb 2011). Pictures1, 2 3: www.htc.com/www/product/hero/overview.html (Last Accessed 12 Feb 2011). Picture 4: http://www.engadget.com/2009/07/23/htc-hero-review/ (Last Accessed 12 Feb 2011). Statistics about Braille literacy: http://www.webbie.org.uk/webbie.htm (Last Accessed 26 Feb 2011). UN convention for the rights of people with disabilities: http://www.un.org/disabilities/convention/conventionfull.shtml (Last Accessed 26 Feb 2011). Use of audio-haptic interface (Vanderheiden) http://trace.wisc.edu/docs/touchscreen/chi_conf.htm (Last Accessed 27 Feb 2011). W3C guidelines for Mobile http://www.w3.org/TR/mobile-bp/ (Last Accessed 27 Feb 2011). How to cite Accessibility of Mobile Phone HTC Hero by visually impaired people, Essay examples

Thursday, December 5, 2019

Sample Essay on Cultural Globalization in Sociology

Introduction Globalization is the term that is used to describe the nature and extent of economic development. However in the year 1990 the term Globalization was used with other disciplines like the sociology. Cultural Globalization refers to the specific set of ideas and beliefs that is shared in the world. Sociological perspectives on a macro level have been judged in several researches. Macionis Plummer (2012) argue that the religion has been in existence from thousands of years and there are eight major religions. As per Giddens (1990) Globalization is the network of the ties of the social ties. This is a process by which the local regions are linked and get affected by the happenings that occur in the region that is at far distance (Castells, 2009). Globalization has been the key field in the social streams. As the globalization is dynamic in nature its extremes are yet to get determined. Researches from McGrew mention that the globalization is the intercontinental flow of the interaction of the human beings. The divide between the sociology and the politics brought the concept of globalization. The purpose of the paper is to discuss the role of cultural globalization in sociology. Human society aspects will be discussed and the changes that usually occur as a result of the cultural globalization. Globalization is a multi dimensional process and studies from Tomlinson (1999) states that the cultural criteria in the light of the globalization should be considered. The study also mentions that the cultural globalization is linked to the modernization of the thinking and the way of living. Albrow (1996) argues that the global culture results in the creation of a world society. This is the process by which all the people act and come together to form a single society. Cultural globalization as stated by some researchers is the linkage of the various people of different culture. People co-ordinate with each other on the basis of the ideas and values and draw a consensus on the subjects that holds importance in the globalized world. Transformation in the lifestyle Cultural impact of globalization is critical to be analyzed. It has been noted that the cultural dimensions cannot be bound in any form of monetary terms. Studies from Ohmae (1995) stated that there are two aspects that are associated with the culture. One aspect is the tradition in the nature and the inheritance of the country. This means that there are some of the internal culture that forms the basis of the country and the traditions. The other aspects are that there are cultural changes that start occurring after the nation gets industrialized. The two aspects are important to change the lifestyle and the human society. Ohmae (1995) mentioned that the cultural changes occur after the globalization as the diversity declines and makes way for the convergence in culture. The cultural shifts in the organization are well known as people across the globe have moved from an agricultural driven economy to more techno savvy and industrialized world. Globalization brings the changes in the mode of working as well. There is exodus towards the cities that have higher infrastructure. Flow of the investments is generated. Meanwhile, traditional values take back seat, and the environment that is more competitive and creating wealth takes shape. The exodus of labour from the traditional villages towards cities also changes the attitudes and behaviour of the labour that tries and adopts new strategies and perspectives in culture. Human Society and Social Justice It has been noted that the changes in the culture and the pace of the globalization has made the idea of social justice difficult. There is wide spread differences in terms of the wok participation on the basis of gender. The equality and the rights transform on the back of globalization. The studies have noted that the inequalities between Men and Women that persisted even before the globalization is still existent. Crimes against women have also seen a increase, therefore the social aspects of globalization cannot be ignored. The divide in the religion on the basis of the religion as stated by Macionis Plummer, (2012) has been noted. The studies from Appadurai (1996) find the complexities that come in the way of communication between various individuals. As per the study there were five distinct factors that have been identified (Appadurai, 1996). These aspects are known as Ethnoscapes, Mediascapes, Financescapes, Technoscapes, and Ideoscapes. As per Appadurai (1996) Ethnoscapes means the movement of the people from one place to another. These people can be migrants, tourists, or citizens. Mediascapes discusses the role of media in the Human society and mentions the pictures that form part of the media reporting. These images or pictures or the depiction by the media is capable of shaping the culture of the particular place. Financescapes refers to the movement of the currency between the countries. The next is the Technoscapes and refers to the exchange or the use of technology between countries. The last perspectives are the movement of ideas and culture and are known as Ideoscapes. The human society has therefore transformed due to cultural globalization. The consumption and the way of thinking all depends on the cultural convergence of the people (Huntington, 1993) Conclusion Cultural globalization as discussed in the research paper is a field with enormous possibilities and dynamism. The culture and the behaviour of the people change when the same is brought near to the globalized platform. It has also been noted that the culture and the human society changes after its exposure to the global arena. This is due to the fact that the globalization brings with it changes in the industrialization, technological advancements. However paper has specifically emphasized that the globalization has not been able to reduce the inequality among the people. There are changes in the labour forces and their culture and traditions. A society in a cultural globalization is driven by the internal traditions and the ones that are adopted by the external factors and changes. There is a both positive and negative aspect of cultural globalization, which is discussed in this paper. The other important thing to be noted is that cultural changes in the globalized world cannot be judged on the basis of the monetary terms. Global culture is the basis of the result of the human society. References Albrow, M. (1990).Globalisation Knowledge and Society. London: Sage. Appadurai, A. (1996). Modernity at Large Cultural Dimensions of Globalization, Minneapolis: University of Minnesota Press. Castells, M. (2009). Communication Power. New York: Oxford University Press. (1997). The Power of Identity. Oxford: Blackwell [Online]. Huntington, S. (1993). The Clash of Civilizations [Online]. Accessed on 26 August 2014. Macionis, J.J Plummer, K (2012). Sociology: A Global Introduction. 5th ed., Pearson. PrenticeHall, New York. Ohmae, K. (1995).The End of the Nation-State.New York: Free Press. Tomlinson, J. (2003). Globalization and Cultural Identity. In D. Held A. McGrew (Eds.), The Global Transformations Reader (2nd ed., pp. 269272). Cambridge, UK: Polity.

Thursday, November 28, 2019

Success of High School Musical in the Global Market free essay sample

Why is HSM so successful in global markets? The soundtrack of the Disney original movie â€Å"High School Musical† was released in January 2006, debuting near the bottom of the Top 200 in the United States. Seven weeks later, after the Disney Channel premiere of the movie, it hit #1. Disney knew that the movie was going to be big, but no one could expect that this musical, with a cast of six unknown actors would become a worldwide phenomenon. The promotion of the movie started on New Year’s Eve in Disney Channel, introducing the cast and playing some musical segments of the movie as music videos advertising the movie premiere in January. It continued with free downloads of the #1 single â€Å"Breaking free†, 4 singles on heavy rotation in the 56 Radio Disney stations and making the lyrics of all the songs available on disneychannel. com. The story, described as a modern â€Å"Romeo and Juliet† via â€Å"Grease† it’s a true musical set in a High School, and there hasn’t been anything like that since Grease. We will write a custom essay sample on Success of High School Musical in the Global Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Furthermore, the targeted age for the movie (8-14) was living in a generation extremely connected to the internet, and the movie came out exactly in the right time, just after Christmas when so many iPods and iTunes gift cards were sold and this age group was hungry for content for their iPods. The international release came months later following the same strategy, but in a â€Å"think global, act local† way. The movie was translated to 30 languages, adapting to the 290 million viewers in the 100 countries were it was shown, there were adaptations of the lead singles by local bands and singing in the local language, and in some countries like India even the soundtrack was dubbed, making it 100% Hindi.

Monday, November 25, 2019

Sports Market Research Essays

Sports Market Research Essays Sports Market Research Essay Sports Market Research Essay Marketing is not just selling a product, it is lot more complicated then that. It is researching the market and finding what customers want, developing products that will satisfy the customers, getting the right price to attract customers, and selling your products in convenient place. Product, price, place, promotion are the 4Ps in marketing. They are all important. If your product doesnt satisfy your customers, you wont be able to sell your product because no one wants to buy a product that doesnt satisfy them.If your price is too expensive, people may not buy. If there is no promotion, it will be hard to get customers interest, so fewer products will be sold and so it will be hard to break-even. The business that I am setting up is a sport shop called Sportsmania that sells different brands of sportswears and different types of sport equipments. Also, it sells some famous football, basketball clubs uniform, and if you want, you can order to put a certain name.(It can be your favourite football or basketball player or your name. ) The business will be a partnership between me and my family. The total number of partners will be ten. I am allowed by law, twenty partners but ten is enough for my business. An advantage as setting my business as a partnership is that I will be able to have more capital than sole trader. But still I will have unlimited liability, which means if my business has financial difficulties, I need to sell my personal possessions, to cover the debts.Then I will try to make other partners as sleeping partners, which will make other partners limited liability so that they would not lose their personal possessions. However, the main idea that I am trying to turn other partners as sleeping partner is that I will be able to make my own decision, and also quick decision could be made, which eventually will make my business run faster.Promotion and different types of strategy will be needed to persuade people to buy my products and also getting peoples loyalty. Then my business will survive against other sport shops. As it opened right now, it will be hard to make a profit as Hong Kong is in economic downturn, which means that people have less money to spend. There are many sports stores in Hong Kong, so this constraint will affect my pricing. If I price too high, it will mean less people will come, as they can buy the same sports equipments in lower price, so I must me concerned about the pricing.In this project, I am going to consider a number of promotional methods, such as newspaper, magazines or maybe the Internet. These methods will have mass appeal, but it will be expensive, while promoting with coupons, billboards would not have that much mass appeal compared to the newspaper, but it is cheaper. Methodology I will obtain my results by giving my questionnaires to people by selecting them randomly. I will give my questionnaires to 25 people.As my shop is a shop, selling sports equipment, my target market will more likely to be teenagers, so I will try to give my questionnaires to teenagers. I will give some to matured people, as they will buy sports equipment, too. In my questionnaire, it will ask what kind of sport you like most, to find out what type of sport, they are interested in. For instance, if 20 people out of 25 answered they like football, it will be better to advertising my shop by using football players, rather than basketball players, as people get more attracted to something that they like.It will ask what kind of media, they are watching or looking at, so that if I advertise my shop through that media, they will more likely to see my advertisement. I did not included television in my advertising method, as it will be too expensive, so I will not be able to afford it. I will try to get some desk research, which is secondary research that was used before. I will search through the internet, to find out, if there are any secondary researches that I can find which is relevant to my business.

Thursday, November 21, 2019

Management of Health and Safety at Work Regulations 1992 Essay

Management of Health and Safety at Work Regulations 1992 - Essay Example This particular one sets the onus on the employers to notify Heath and Safety Executive in case such a crane is installed on site. Many other regulations have been adopted of late and some will be visited in the paper. The paper will also look into current legislation and accident data with emphasis on European ‘Six Pack’ and the CDM regulations of 2007. Management of Health and Safety at Work Regulations 1992 The ‘Six Pack’ was formulated in 1992 by the European Commission. European directives made it possible for the ‘Six Pack’ to be incorporated in the British health and safety laws. The ‘Six Pack’ actually consists of six regulations that are quoted extensively. The one that has gained much prominence over the years is the Management Regulations which means the Management of Health and Safety at Work Regulations. In this regulation the employer is left with the onus of assessing risks that may befall employees during work. Self employed persons are also included where they are to assess the health and safety risks they may be exposed to while in their workplaces. For those firms that have five or more employees, sufficient findings need to be made in respect to assessments carried out and find out those employees who may be specifically at risk (Griffith & Howarth 2008). This risk assessment approach is one of the modern issues incorporated into the general legislations menu. Employee’s duties on the other hand are supposed to use machinery and all equipments and substances in accordance with the laid out safety standards received during training and other regulations stipulated by their employer so long as such an employer is fully compliant with the general guidelines. Employees are also supposed to report any fellow employee whose conduct poses health and safety risk or that which manifests shortcomings that may result in the same. They are also to inform the employer of any colleagues whose trai ning and instructions are posing risks to health and safety of others. The Manual Handling Operations Regulations 1992 Notable in it are duties of both the employer and the employees in maintaining the required health and safety standards. The employer for instance is supposed to avoid as far as it is reasonably practical instances where employees are to manually handle operations which put them at risk of being injured. In case the above is not possible due to impracticability, the employer is needed to reduce the chances of employees sustaining injuries. They are also supposed to offer information regarding load capacity and its heavy sides for them to position the centre of gravity appropriately (Health & Safety Commission 1995). Continuous assessment is necessary for the above as long as the employer views them as invalid or that changes have occurred that inherently reduce the risks. Employees on the other hand are supposed to use all systems provided in the right manner by fol lowing the laid out regulations. The Health and Safety Display Screen Equipment Regulations 1992 This is the other regulation in the ‘Six Pack’ which concentrates on the use of safety measures in workstations. In this regard the employer is supposed to ensure that their workstations are in usable condition by their employees/ operators. Such workstations are also supposed to meet the minimum requirements laid down in other legislations. The employer should also regulate work routines of users of display screen equipments so as to reduce exposure.

Wednesday, November 20, 2019

International Finance Essay Example | Topics and Well Written Essays - 3500 words

International Finance - Essay Example The map displayed above marks those areas of the globe in ‘gold’ that still practice the use of pesos today. The Peso had been the official currency of the Republic of Columbia since 1837, when it replaced the ‘real’ at the rate of 1 peso = 8 reales. However, just a decade later, the Colombian peso was decimalized so that 1 peso could now be exchanged for 10 reales. According to the standards set by the International Organization of Standardization (ISO) for defining the names of currencies, it is abbreviated as COP. Although officially it is denominated in $, the standard abbreviation of the currency among the nationals is Col $. The Republic of Colombia, with a total area of 1,138,910 square kilometers, is the fifth largest of all the Latin American nations and is about one-ninth the size of USA. As is evident from the displayed map, the country is largely surrounded by Venezuela and Brazil in the east, Ecuador and Peru in the south, Panama and the Caribbean Sea in the north and the Pacific Ocean to the west. Being a part of the Pacific Ring of Fire, the country is prone to earthquakes and volcanic eruptions. A densely populated nation, with a population of nearly 45 million – the 29th largest in the world, the country also has a long history of being one of the most lagging nations in the world in terms of poverty. Colombia is basically an agro-based economy with an abundance of the fertile volcanic soil, tropical forests occupying almost half of the land area in the country and supply of cheap labor. Moreover, the tropical climate in the region is also appropriate for agricultural production. The p rofusion of inexpensive labor and huge agricultural production has flourished agro-based industries in the nation. These industries are largely concentrated around the processing of agricultural, mineral, and forest products and supplying domestic consumer demand for goods like machinery, vehicles, tools, building

Monday, November 18, 2019

REVIEW OF THE PLAY THE 39 STEPS AT THE WALNUT THEATRE - PHILADELPHIA Essay

REVIEW OF THE PLAY THE 39 STEPS AT THE WALNUT THEATRE - PHILADELPHIA - Essay Example Within this context, gender issue and the conceptualization of femininity emerged as women began to realize their equal importance and rights. Hello, this company is very exploitive as it is exploiting you clients as well as we writers. The second phase of the feminist movement from the 1980 and 1990’s also made it possible to bring the issue of inequality in the world politics. In the academic world too, feminism was adopted by many women who realized they should be given their due share. The concept of feminism since then has become the most crucial and a new disciplinary framework for the studies of the gender issues especially women. Though the feminist movement was started centuries back, yet the impetus of it was felt during the Second World War when the whole economy was transforming from labor intensive towards the technological development.

Friday, November 15, 2019

A Report On Jeeves Plc

A Report On Jeeves Plc In recent years, there is worldwide competition among the companies to secure a marketplace due to the increasing demand amongst the customers. In order to survive in the global marketplace the companies have to give an improved quality of products and services. This Report provides a detailed study of the understanding of total quality management. It also provides an effective decision making techniques to improve the quality of the organisation. The methodologies employed for the integrated quality management as allied to the aspects of the total quality culture. In this project, i have discussed the problems made by JEEVES PLC COMPANY and its causes. With the help of total quality management, I have also suggested some valuable points that can help the company to recover from the problematic situation. In recent years, there is worldwide competition among the companies to secure a marketplace due to the increasing demand amongst the customers. In order to survive in the global marketplace the companies have to give an improved quality of products and services. In some market place there is an increasing supply of competitively priced products and services from low labour cost countries such as those in Far East, China, Vietnam, Philippine and India. Therefore the continuous improvements in total business activities with the focus on the customer throughout the entire organisation and an emphasis on flexibility and quality are one of the main means by which the companies face up to these competitive threats. The quality and its management and the associated continuous improvements are looked upon by many organisations as the means by which they can survive in increasingly aggressive markets and a competitive edge over the rivals. As a result of the efforts made by organisations to r espond to these marketplace demands the quality of products, services and processes has increased considerably during the last decades. QUALITY: The term quality can be defined in different ways. In general Quality can be defined as Degree to which a set of inherent characteristic fulfils requirements on a product which in-turn meets the consumer needs. It can also be defined as the characteristic which meets the requirement of a consumer on a process, a product or a service. Philip Crosbys defined quality as conformance to requirements. (Dale, 1999,2003) Therefore the definition of quality can be defined in its own according to the each related person and related fields. In technical usage, the word Quality is widely accepted to have two meanings. A characteristics of a product or service that bears on its ability to satisfy stated or implied needs; and A product or service free of deficiencies. (Nanda, 2005) QUALITY MANAGEMENT: Quality management is defined as follows Quality management comprises all activities that are required to plan for quality in an organisation, and all activities that are required to satisfy quality objectives. Quality management comprises of four elements, they are Quality planning Quality control Quality assurance Quality improvement Quality planning: Quality planning refers to activities that are performed to: Establish quality objectives Identifying quality requirements Plan for quality management systems Plan for process execution Quality control: Quality control comprises activities executed to fulfil the requirements for quality. This includes: Activities to monitor a process to ensure its output is of required quality; and Activities to correct discrepancies when they occur. Quality assurance: Quality assurance comprises all the planned and systematic activities implemented within the quality system that can be demonstrated to provide confidence that a product or service will fulfil requirements for quality. Quality improvement: Quality improvement can be defined as: Enhancement in the effectiveness and efficiency of the processes; and Enhancement in the extent to which a product satisfies applicable requirements (including quality requirements). TOTAL QUALITY MANAGEMENT: It is an approach that puts quality at the heart of everything that is done by an operation and including all activities within an operation. This in total can be summarised by the TQM lays particular stress on the following: Meeting the needs and expectation of customers; Covering all parts of the organisation; Including every person in the organisation ; Examining all costs which are related to quality, especially failure costs; Getting things right first time i.e. designing in quality rather than inspecting it in; Developing the systems and procedures which support quality and improvement; Developing a continuous process of improvement . Main implementation issues in TQM initiatives: A number of factors appear to be influential in ensuring the success of TQM. These are; The existence of a fully worked-out quality strategy; Top-managements support; A steering group to guide the initiative; An adequate recognitions and rewards the rewards scheme; Group-based improvements; An emphasis on appropriate training. (Nigel Slack, 2004) AN INTRODUCTION TO CASE STUDY ON JEEVES PLC: JEEVES PLC Company manufactures and sells an electronic consumer durable product. This is a domestic robot which is similar to human appearance and its mainly designed to carry out the domestic work. The robot is made up of light alloy material and is equipped with the sensory apparatus like radar which helps in moving the robot without colliding into the things and to carry out the work properly. The robot is controlled to carry out the work with the keyboard underneath the panel of the body. As a special feature it has got equipped with a memory system which is used in programming the machine to walk, move its hands and to perform other movements and as a special feature it is designed with voice programming and has got some simple speaking abilities such that it responds to some of the verbal commands given by the user. PRODUCTION PROCESS The sequence of the production of the robots is as follows: 1).Initially at the production process an order is placed by the department of sales .The robot is manufactured with the ultra light Kevlar and alloy steel sheet which is ordered from the local steel stock holders and the component suppliers supplies the electronic components like electric motors and the batteries, audio recognition devices system and radar vision system and are delivered and analysed. 2).In the following next step the delivered raw material stock is supplied to the inspection department for inspecting the quality certification standards where the quality standards are not to exceed more than 0.3% and 5% of the sample stock was taken by the inspection department randomly. 3).The steel sheet is cut into the required shapes using the high end computer controlled mechanical machinery such as guillotine and any scrap is discarded, followed by making the special joints on precision machined. 4).Once the cutting process is completed the cut sheets are passed to pressing stage to press them into the appropriate shapes such as fronts, backs, arms ,legs, and heads and drilled to facilitate assembly, followed by cleaning ,burnishing and spraying the appropriate colours to increase the appearance of the robot. 5).The painting process is carried out in order to make the surface of the robot free from rust and to give a good appearance such that it attracts the customers. The entire painting process is an automated process, the process proceed through a series chemical treatments then followed by blowing the dried using a hand held hose. The overall painting process involves two coatings of paint which is done by spraying and after once the first coat is completed the casings are polished with the help of machine. Then the last step ends with the hand finishing and polishing .Then the cases are taken from the work in progress (W.I.P) store and kept on a semi-automated assembly line. 6).The next step in the process is precision jointing which helps the robot to rotate its parts like shoulders, knees, and elbow and wrist joints in 6 planes and in consequence. The electronic components like battery, ceramic electric motor, printed circuit boards and storage cards are fixed to the back of the robot machine and also radar vision, gyroscopic balance system and audio reorganisation systems are fixed to the back of the head of the machine. Fibre optic cabling is also done when the arms and legs are assembled with joints and the fronts and backs are joined by using high adhesives. 7).Fronts and backs of the various cases are joined together using high technology epoxy adhesives. Then these applicators receive the casing halves along the assembly line where the adhesives along the surfaces using are spread using a gun. The major joints are done by robot applicators but certain small and in accessible areas have to be made by hand. Cases joined after components got fixed within them. Then the next step in process is to move the entire cases to the final assembly followed by the inspection and the test area to check the tests for held water and air tightness and smoothness of fit. 8).Each sub-assembly is inspected before final assembly. The head, body, arms and legs are connected up using multi-dimensional jointing and flexible hoses. After all the final inspection tests are carried out then the machine is subjected to some practical tests once after the software is installed into the system for visual inspection which follows in a sequence which takes for five consecutive weeks. (link, 2009) IDENTIFICATION OF PROBLEM AND ITS CAUSES: Problem-1 Problem1 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Cost of failure prevention is low (4%) Appraisal and inspection cost is 44% WHERE IS IT? Distribution of quality cost Distribution of quality cost WHEN DID IT OCCUR? Estimation of quality cost Estimation of quality cost HOW EXTENSIVE? large large IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS The organisation is not concentrating on the failure prevention which plays a vital role in the productivity and hence it is unnecessary to make an increments in appraisal and inspection cost. And also there seems that appraisal is given to the unskilled employees were employed in the organisation and they are paid with an appraisal which is unnecessary EFFECTS OF THE PROBLEM If the organisation is not going to concentrate on failure prevention then there will be a huge amount of raw materials and money will be wasted. When a semi-skilled labour is employed in the organisation there will be wastage of time and money POSSIBLE SOLUTIONS The organisation must concentrate more on the failure prevention the prior training should be given to the employees are semi-skilled in order to accomplish the quality requirements Problem2 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Absenteeism WHERE IS IT? organisation WHEN DID IT OCCUR? during August and December HOW EXTENSIVE? large IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS The staffs are not proper in adopting the work culture and there seems a lack of commitment towards the work EFFECTS OF THE PROBLEM if this happens the entire production will get slow down and production will get delayed and this will lead to a financial loss to the organisation POSSIBLE SOLUTIONS they should be educated about the importance of the group work and they are made to involve in the work Problem3 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Loss in capital employed WHERE IS IT? factory WHEN DID IT OCCUR? Year 2020 HOW EXTENSIVE? large IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS it is observed that the capital investment per unit starting from the year 2016 to 2020 has been consequently decreasing EFFECTS OF THE PROBLEM This results in increase in productivity cost and capital investment POSSIBLE SOLUTIONS it is observed that the capital investment per unit starting from the year 2016 to 2020 has been consequently decreasing Problem4 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Some of the painting process is unnecessary WHERE IS IT? factory WHEN DID IT OCCUR? Automated painting process HOW EXTENSIVE? small IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS In the painting process the parts of the robot are under gone a several steps of chemical treatments to prevent the surface free from rust which are normally dried using a hand held hose, where some of the operatives suggest it is unnecessary. EFFECTS OF THE PROBLEM This results in waste in time, money and labours assigned to the work POSSIBLE SOLUTIONS avoiding this stage may save the money, the time and the labour assigned to that particular job and they can be used for any other purpose so that the productivity may increase somewhat. Problem 5 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? New precision joining unit WHERE IS IT? precision jointing WHEN DID IT OCCUR? weeks ending 9th and 23rd November HOW EXTENSIVE? large IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS In the organisation they have setup a new precision joining unit for joining the shoulders, arms, elbow, knees and wrist joints of the product which requires own patented joining system which is expensive and requires highly skilled labour technicians and high end latest tools to work. Even though using such high end tools the fine tolerance in jointing mechanisms runs away. And it is observed that the rejections are 10% worse than the norm on the weeks ending 9th and 23rd November. EFFECTS OF THE PROBLEM This results a waste of money and time .It gives a poor quality of products POSSIBLE SOLUTIONS Better suggestion regarding this case is to avoid using patented jointing systems Problem 6 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Poor fittings WHERE IS IT? Fitting section WHEN DID IT OCCUR? Fixing an assembly HOW EXTENSIVE? large IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS The assembly is done, mainly by semi-skilled workers using power tools which results in poor fittings more rejections and again they are scraped back to rework on the same products EFFECTS OF THE PROBLEM Poor fitting results in more rejections and the which leads to wastage of time, money and labour POSSIBLE SOLUTIONS proper training should be given to the workers for fitting the joints and inspection has to be done properly so that they are not suppose to work on it again. Problem 7 DEVIATION RELEVANT FACTS IRRELEVANT FACTS WHAT IS IT? Repairing the joints WHERE IS IT? precision jointing WHEN DID IT OCCUR? weeks ending 9th and 23rd November HOW EXTENSIVE? moderate IDENTIFICATION OF DISTINCTION/ CHANGES / RELATIONSHIPS Even though the management places heavy emphasis on standard productivity the applicators achieve this pace but final assembly is frequently reduced because more time than was expected is spent on repairing the joints. EFFECTS OF THE PROBLEM There is a great deal of grumbling amongst the final assembly workers whose task is made more difficult by misaligned and poorly fitted joints. POSSIBLE SOLUTIONS In order to achieve the good quality product the necessary precautions can be taken like training the applicators on the job well with good technical knowledge skills and giving proper feedback on their performance. CONCLUSION: From the case study we can conclude that the organisation is to be managed well in order to increase the productivity rather than the profits and more over we have to concentrate on the miscellaneous expenditures, reducing product and service costs. S

Wednesday, November 13, 2019

Essay --

Now Hitler was a self-centered man when it came to power and dividing the work, he was no doubt a great leader according to me. He would order work and divide work but never did he divide his power. There are numerous attributes of incredible pioneers and Greenberg and Baron (2009) state that the first normal for extraordinary pioneer is that he has the yearning to lead and succeed in business. Buchanan (2007) battle that pioneers have the adaptability which helps them in distinguishing the movements needed in a given circumstance and afterward they can act likewise. The pioneers have inspiration enough to look for force to accomplish sought objectives. They are versatile enough to match their style with the requirements of adherents and they can additionally act appropriately according to the interest of circumstance they confront in business sector. Possibility Theories: Possibility speculations of leadership concentrate on specific variables identified with the environment that may figure out which specific style of leadership is best suited for the circumstances. No leadership style is best in all circumstances. Victory relies on various variables, including the leadership style, characteristics of the supporters and parts of the circumstances. Trademark Theories: Comparable in a couple of methodologies to "Phenomenal Man" speculations, trait theories acknowledge that people inherit certain qualities and attributes that realize a recognizable change suited to leadership. Quality speculations customarily distinguish particular character or behavioral properties bestowed by leaders. On the off chance that particular qualities are key attributes of leadership, then how might we show people who have those qualities however are ... ...ties of the Nazi Party all in all, and the political association incorporating his power. I’d like to conclude by saying that the point when analyzing Hitler's initiative, it is vital to distinguish your authority model. Do you accept that ethics and correspondence are key elements when creating a solid and compelling pioneer? In insight into the past, it is not difficult to criticize Hitler as a pioneer in light of the torment and damage he distressed on others. Imagine a scenario in which those qualities are corrupt and damaging to numerous gatherings. Hitler was a pioneer, basically because of his positional power and impact on others encompassing his vision. On the other hand, I accept there is a contrast between ethical and indecent pioneers, and when the vision is hindering to different gatherings, the initiative is not a victory. Essay -- Now Hitler was a self-centered man when it came to power and dividing the work, he was no doubt a great leader according to me. He would order work and divide work but never did he divide his power. There are numerous attributes of incredible pioneers and Greenberg and Baron (2009) state that the first normal for extraordinary pioneer is that he has the yearning to lead and succeed in business. Buchanan (2007) battle that pioneers have the adaptability which helps them in distinguishing the movements needed in a given circumstance and afterward they can act likewise. The pioneers have inspiration enough to look for force to accomplish sought objectives. They are versatile enough to match their style with the requirements of adherents and they can additionally act appropriately according to the interest of circumstance they confront in business sector. Possibility Theories: Possibility speculations of leadership concentrate on specific variables identified with the environment that may figure out which specific style of leadership is best suited for the circumstances. No leadership style is best in all circumstances. Victory relies on various variables, including the leadership style, characteristics of the supporters and parts of the circumstances. Trademark Theories: Comparable in a couple of methodologies to "Phenomenal Man" speculations, trait theories acknowledge that people inherit certain qualities and attributes that realize a recognizable change suited to leadership. Quality speculations customarily distinguish particular character or behavioral properties bestowed by leaders. On the off chance that particular qualities are key attributes of leadership, then how might we show people who have those qualities however are ... ...ties of the Nazi Party all in all, and the political association incorporating his power. I’d like to conclude by saying that the point when analyzing Hitler's initiative, it is vital to distinguish your authority model. Do you accept that ethics and correspondence are key elements when creating a solid and compelling pioneer? In insight into the past, it is not difficult to criticize Hitler as a pioneer in light of the torment and damage he distressed on others. Imagine a scenario in which those qualities are corrupt and damaging to numerous gatherings. Hitler was a pioneer, basically because of his positional power and impact on others encompassing his vision. On the other hand, I accept there is a contrast between ethical and indecent pioneers, and when the vision is hindering to different gatherings, the initiative is not a victory.